Customer Retention Strategies: Stop Filling a Leaky Bucket (Calculate Your 2025 Retention Rate)
You spent $4,200 on marketing last month. Got 18 new leads. Closed 6 new clients. Good month, right? Wrong. While you were focused on filling the bucket with new clients, you lost 4 existing clients out the back door. You didn’t even notice. Those 4 clients you lost represented $32,000 in annual revenue. That’s nearly […]